Overview 
+

We’ve produced a stop-motion film to celebrate World Oceans Day.

We are a studio based by the sea in Margate so we feel very strongly about protecting the ocean as our sea is really important to us. We produced this stop-motion animation out of concern that the UK will use an incredible 4.1 billion single use drink cups and lids this year. Honour our shared ocean by using your own coffee cup to prevent plastic pollution and encourage plastic free coastlines.

Client:

In House

Work

Creative

Storyboard

Model making

Animation

SFX & Music

Process 
+

World Oceans Day

The animation team laser cut 90 stencils and sprinkled chocolate powder images over them to bring the dolphin to life on 90 cups of coffee, which were then animated frame-by-frame in an industry first. The film follows a dolphin living a happy life before encountering plastic pollution and dying. The concept of animating the animal’s life on a coffee cup was made to help change the culture of single use coffee cups which litter our coastlines and oceans. It took A+C studio’s creative team two weeks to produce.

A+C’s Animation Director, Dan Richards said:
“Being based by the sea, we’ve seen first-hand the increase in plastic pollution on our coasts. We recently made an animation for a supermarket about cutting out plastic cups from their stores and it gave me an idea to create an animation in coffee to really get the message across. It was a really experimental process using all the laser stencils and the final film hits home. Our aim is to contribute to the change in consumer consciousness about using single use plastic in everyday life and for people to be more aware of protecting our ocean.”

Journal 
+

Contact