Overview 
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This summer Sainsbury’s are joining forces with LEGO to offer an exclusive range of collectable ‘Create the World’ trading cards.

So you can imagine our animator's excitement when the lovely people at Wieden and Kennedy sent us a brief to help launch this fantastic promotional TV spot...in stop motion animation!

In true A+C style, we challenged ourselves by animating the LEGO mini-figures on green screen before composting them onto the cards themselves which we shot on set. We then animated their facial features on computer software to complete the advert.

 

Client:

Sainsbury's

Work

Creative

Storyboard

Animation

Post-production

Process 
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Journal 
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Contact