Overview 
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There’s a huge amount of confusion across the pond surrounding “Free Range” and what it really means. Luckily, we poked our beaks in and produced a colourful little film for the happy egg co.

The result was an animation to help consumers understand the importance of happy chickens and coax them into making the right decisions in the egg aisle.

All the stop-motion sets and models were lovingly created using papercraft. Production took less than 7 weeks to complete, which considering we painstakingly shot the farmyard revel in reverse, isn't bad going.

Client:

the happy egg co

Work

Creative

Storyboard

Animatic

Model making

Animation

Post-production

Process 
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the happy egg co.

Dan Richards, Director, chirped:

“Happy Eggs wanted to champion their free range ethos, so the use of a natural materials such as paper seem to suit be a perfect match. Growing up as a child, I built my first characters and creations using egg boxes and paper, so it was fun to get back to my roots. The innocent of paper and card made for a wonderful aesthetic, which our model team engineered into a vibrant props and characters.”

Journal 
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Contact