Overview 
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A mix media approach to launching a new product range in Argentina.

 

We received a fantastic brief from Unilever that required a mix of stop motion, kinetic typography and live action to help launch the new range of Closeup toothbrushes on TV in the Argentina.

Our aim was to create a series of films which engaged with a younger audience and steers away from typical boring, sanitised dental advertisements.

The production all took place at our in-house studio, shooting the live-action on our infinity curve with all animated elements created in our digital suite.

Client:

Closeup

Work

Creative

Storyboard

Animatic

Animation & live shoot

Post-production

Process 
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Journal 
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Contact