Overview 
+

This product launch saw the introduction of two new oat-based cereals to the Cheerios brand family.

The month long TV project involved a location shoot, a motion-control rig and a whole heap of cereal. Now stop-motion animation is a tricky task at the best of times but mix in a food-stylist, a hand-artist and a stupendously high milk pour - all in one continuous take – and it becomes a bit like that scene in Apollo 13.  As ever though we landed that baby safely and once the cheering had subsided we were off on our next mission.

Client:

Cheerios

Work

Creative

Storyboard

Animatic

Model making

Animation

Post-production

Process 
+

Journal 
+

Contact