Paper-craft animation is loved the world over thanks to its charm, striking aesthetic and accessibility.
This product launch saw the introduction of two new oat-based cereals to the Cheerios brand family.
The month long TV project involved a location shoot, a motion-control rig and a whole heap of cereal. Now stop-motion animation is a tricky task at the best of times but mix in a food-stylist, a hand-artist and a stupendously high milk pour - all in one continuous take – and it becomes a bit like that scene in Apollo 13. As ever though we landed that baby safely and once the cheering had subsided we were off on our next mission.
When we were approached by Anglepoise late last year to produce an advert for the
What better place to be than by the sea. We love animating and we get