With Gatwick welcoming 45 million passengers through its doors each year, BA wanted a film to be displayed on its 5 meter wide screens at the airports South Terminal that could help guide travellers of all ages through the check-in procedure – without sound.

When approaching the production it was important for us that the film didn’t take on a digital appearance. We wanted to generate depth of engagement and showcase the beautiful imperfections of hand crafted paper. We designed the airport environments and characters from rich, textured card and every detail was lit in camera to create real shadows. In total we built 17 different sets and over 50 paper people, along with a few aliens and a unicorn for good measure.


British Airways

Work +

Model making
Post production


British Airways

To create the sets, characters and props we used a combination of laser cutters, cutting plotters, scalpels and scissors. A team of four model-makers worked over 3 weeks creating every minute detail shown on screen. And we mean minute, the baby’s eyes for example measured just half a millimetre in diameter. The laser cutter described our designs as the smallest they’d cut, referring to the various elements simply as ‘Confetti’.

Our animators grabbed on average just 5 seconds of footage a day. The characters were just 12cm high due to the ratio of the sets, any larger and the sets themselves would need to become even wider than they already were. Moving each limb, head and suitcase frame by frame was painstaking work, with the animation team using a selection of tweezers to move the puppets.

Once the animation was complete, we then stitched all of the animation together in an edit in our post production suite at our studio.

British Airways



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