Overview 
+

For Amex the concept was simple; turn the everyday small stuff you buy into bigger stuff.  An idea ripe for stop-motion animation!

 

So it came to pass that our incredible team of model makers built headphones standing seven feet tall, a suitcase capable of smuggling 50 real ones inside it, and a guitar that Mr Fantastic would struggle to play.

Once we’d designed these incredible structures we then went about animating them into life. It took fourteen days and saw us film most of animation in reverse.

The result was a main film combining all three structures, and three cut-down edits for use on social media.

Pretty impressive stuff if we say so ourselves. Click here to see more stop-motion projects.

Client:

American Express

Work

Creative

Storyboard

Animatic

Model making

Animation

Post-production

Process 
+

American Express

A+C Director Dan Richards said:

“When we first saw the brief I wasn’t entirely sure if this was possible to do for real, but thankfully the team here at A+C convinced me we could.  I’m so glad they did as this job has taught me lots and the finished films are something that we’re all very proud of”.

Ogilvy Producer James Royce commented:

“We came to A+C with a script deemed too ambitious to deliver for the budget and timings available. They immediately said it could be done without compromising the original vision of the films and delivered a treatment which was absolutely spot on, sailing through the approvals process. Things kept on the same course from that point on, with little to no feedback required throughout the entire process – allowing us to enjoy a number of very enjoyable daytrips to Margate in a stress-free environment ”.

American Express

Journal 
+

Contact