Overview 
+

The Super Bowl halftime commercial break is the most anticipated, watched and talked about event in the global advertising calendar.

So, what better way for us to hero the talent and capabilities of our animation studio than to set ourselves the challenge of making a three minute pastiche of the event within 36 hours of airing.

After four hours of scripting, six hours of model making, twelve hours of animating and fourteen hours of post production, we were done. The final film got 120,000 social shares, 1.6m #BrickBowl impressions and featured in Mashable, Wired and The Wall Street Journal to name but a few.

Client:

In House

Work

Creative

Storyboard

Animation

Post-production

 

Process 
+

Super Bowl XLIX
Watch how the whole production came together in our behind the scenes video below...

Journal 
+

Contact