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We love to make things as easy as possible for our clients. So we have written a handful of guides to help with just that. From understanding the stop-motion production process right through to writing an animation brief, there are tips and pointers for anyone embarking on an animation project.  Here’s all you need to know and where to get it:

Free guide to stop-motion animation:

For many of our clients, stop-motion animation is often uncharted territory. So in order to give you a taste of what you can expect during a production we’ve put together a comprehensive overview, outlining all the key milestones and sign-offs.

Here at A+C the production process couldn’t be simpler. We’re a one-stop shop so can take care of everything, from creative and storyboards, right through to model making, animation and post-production. Our setup ensures we can offer lower production costs and faster turn-around times. We can produce animated content in as little as a day with full character animation taking the same time or less time than your standard CGI commercial.

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How to engage your audience with animated content:

This guide focuses on understanding your audience, which we know is where all great video content begins. Through research and strategy, you can craft an animation that meets the creative objective and excites and engages your target audience.

So whether you are trying to define audience segments, understand where your content will sit in your consumer journey or looking to measure the performance of a campaign, our guide is here to help.

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How to create an animated explainer:

illustration

This is our guide to explaining explainers. Animated explainers have many uses. They can easily convey complex topics, show your audience how a product or service works, or create a compelling brand experience, all in under a minute. Here you will find a step-by-step guide on how the production process can be achieved quickly and efficiently. We’ve produced memorable animated explainers for clients including AscotLord’sWimbledonEurotunnel and JBR Capital. Every animation is different and our guide covers every stage, milestone and sign-off that you may be faced with during any animation production from scheduling to delivery.

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How to write an animation brief

You’re looking to commission a new animation and have been given the task of writing the brief. Struggling to know where to start? Worry not. We’ve put together a helpful guide to run through everything you need to know.

A brief is an essential document produced for an animation studio that effectively covers the objectives of the film, the strategic direction and all the deliverables you require.

This document will allow you to consider in detail what it is you want to achieve from the creative and will ensure both you and the animation studio are on the same page throughout the process. Nobody knows your business better than you, so collaboration will be an important part of the process and it starts with the brief.

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If you have any projects you’d like to talk to us about we would love to hear from you. You can get in touch here.

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