Who could possibly love playing with kids’ toys more than a bunch of animators?
So you can imagine our delight when we were approached by ‘Channel Tunnel Passenger service operator Eurotunnel Le Shuttle’, our neighbours down on the South coast, to create a film featuring Playmobil.
This Easter, Eurotunnel Le Shuttle will be joined by the children’s toy manufacturer at the Victor Hugo Terminal in Folkestone to run a special activity for kids during the school holidays.
To mark this exciting event, Eurotunnel Le Shuttle wanted to create a Easter message that showcased this partnership to a wider audience. And what better way to do it than by demonstrating Playmobil cars being loaded onto a Le Shuttle train through Stop motion animation.
With a production time of only eleven days, the project not only involved animating current Playmobil sets, our model making team also had to create a bespoke Eurotunnel Le Shuttle train and carriage.
Eurotunnel Social Media & Content Manager Luke Edwards, said,
‘Given that we contacted A+C at short notice, we were very impressed with the speed at which they delivered this project for us. From storyboard to post-production, the whole experience working with them has been incredibly smooth, quick and we’re pleased by how flexible they’ve been. They were just as excited by this idea as we were.’
The video will be running primarily on Facebook & Twitter as a competition post to give social media followers the opportunity to win a selection of Playmobil toy cars.
‘Video is hugely important to us – by 2020, 75% of mobile traffic will be driven by video. Therefore, this opportunity to create a video using Playmobil toys has allowed us to show a fun way of demonstrating what makes our service so unique and help increase awareness of both of our respective brands. We’re sure people will love it ’