We are thrilled to launch our second animated film collaboration with Eurotunnel Le Shuttle, for an exciting new social campaign linking up with Meccano.
Following on from Easters promotional film featuring Playmobil, this latest campaign will promote the free Meccano workshops and prize giveaways, all happening at the Victor Hugo Terminal this half term.
The concept for the film centers on Eurotunnel Le Shuttle’s 35 minute journey across the Channel being the fastest way to travel to France by car. We mirrored this by creating a fun, car themed animation with a duration of 35 seconds.
During the film a Meccano sports car is shown being assembled before whizzing off on its voyage to France. The idea was perfect for stop -motion animation, with every nut and bolt animated frame by frame until perfectly in position. The whole production was achieved in just under 2 weeks with concept development, storyboards, model-making, stop-motion animation, final edit and sound design all done in-house at our Margate animation studio.
As you know, A+C love toys so our stop-frame animators were thrilled to be putting these ‘Meccano’ cars to the test. During the production we used three sets, one un-built with loose pieces, one partially built and one completed set. Animating hundreds of nuts and bolts was challenging but a mixture of double-sided tape, Blu-Tac and specialist animation rigs helped to create this charming film.
If you have an animation project or would like to hear more about how our in-house animation production service please contact [email protected] on +44 (0)20 393 3038 or alternatively you can contact us here.