Our latest downloadable guide is focused on understanding your audience – which is where all great video content begins. After all, animated video wont engage, educate or inspire if your audience don’t associate with it – regardless of how good it looks.

Here we will show you how with a little research and strategy you can craft an animation that meets the needs, wants and challenges of your target demographic.

So whether you are trying to define audience personas, understand where your content will sit in your sales funnel or looking to measure the performance of a campaign, our guide is here to help.

The guide focuses on the following topics:

-Measuring success

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Other guides in our series include, How to write an animation brief, A guide to stop-motion production and How to make an animated explainer

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