At our animation studio we love to experiment, so were pleased to get the chance to make a new piece of animated content to launch Ascot’s first ever Spring Garden Show.
This film took on a slightly different approach to our previous 2D animations such as Wimbledon, Lord’s and Oreo. To compliment the beautiful gardens and flowers on show at Ascot next year we designed an animation coming to life from an artist’s sketch book. Each frame has been hand drawn and coloured by our in-house illustrators. Featured on the Ascot homepage, these beautifully illustrated vignettes truly capture the beautiful gardens on show at Ascots first ever boutique garden show in 2018.
Ascot met with us, with a brief for a film to promote this show and the beautiful of the grounds, flowers and gardens. The film’s key aims were to be easy to digest, highly visual and containing key messaging. Our in-house team of illustrators and animators then started scripting, drawing and painting bespoke watercolour illustrations, which reflect Ascots’ royal heritage and reputation for delivering high class events.
These illustrations hero iconic Spring flowers and scenery that bleed into vibrant colours and painterly markings to portray the grace and style of Ascot’s rich history and luxurious flourishes.
Once we were set with the illustrations, our team at A+C then worked together to bring the visuals to life and animate the content using text, music and sound effects.
Ascots Digital Editor said,
“I was absolutely thrilled with the watercolour animation A Plus C delivered to launch our Garden Show. A Plus C delivered a high quality, visually stunning and engaging piece of content on time, and we’re easy to work with throughout. I cannot reccomend them enough.” Rhys Hayward, Ascot
Our experienced animation team can offer a creative consultation and guidance on all aspects of 2D animations films; with full service production that includes scripting, producing a visual storyboard, character designs, animation and post-production. If you have any content that needs animating, get in touch with our producer Russell with your ideas by emailing [email protected] or calling 02033933038.Alternatively, you can contact us here.
Here is the animation in full: